Born in the USSR · Raised in Ukraine · Building from Los Angeles

Building Tomorrow Today

I take ideas that don't exist yet and turn them into systems that work today.

I've built and sold a company, led teams of nearly 100 people, moved my family across three countries through a war, and started over more than once. The pattern is always the same: find the raw idea, build the infrastructure, make it real.

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Newsletter

Updates no more than once a quarter. Systems, projects, things I'm building.

The Foundation

How it started

Same pattern every chapter: find something that doesn't exist yet, build the system, make it work.

2000–2008
Education & Early Career
Started with 3 years of Computer Science at Donetsk National Technical University, then earned a Bachelor's in PR Management at Kyiv National University of Culture and Arts. In parallel — journalism in Donetsk, writing about culture. The 2004 Orange Revolution pulled me to Kyiv, where I became editor of the politics section. Spent a year inside the Verkhovna Rada as a press secretary — built the committee's first press office from scratch. That was enough to know: politics wasn't my game. I wanted to build things, not navigate them.
2008–2015
Ebola Communications
Built a digital agency from zero. Just me, then my sister, then a team. Sold it to a major advertising holding before turning 30. No mentors, no MBA — books and work. After the deal, I led the merged company, Liquid7 Production — nearly 100 people, clients like Coca-Cola and McDonald's. Won the EFFIE Award in the final year. That felt like the right ending to the chapter.
2015–2023
Exploration & Reinvention
Built a tech startup, ran a community space in Kyiv, took a VP role in real estate, then a C-level at an IT holding. Some worked, some didn't. Each stop taught me the same thing: I need to build my way, or I need to move on.
2023–Now
KPI Creatives
Started in Los Angeles as a marketplace for video production. Turned into something bigger — a Creative Growth Partner that builds content systems for US businesses. The idea that didn't exist: content as infrastructure, not marketing. Now it's a working system.
Since 2013
Burning Man
My first burn in 2013 changed how I think about community. I founded the Ukrainian Burners Community, and today I run Kurenivka Camp — the biggest official Ukrainian camp at Burning Man. Built Blue Bull, a massive art car based on Maria Prymachenko's naive art, with 30+ artists. I DJ, throw BBQs, and bring people together. Same pattern: raw idea, real infrastructure, something that holds.
Philosophy

How I Think

01

Jim Collins called it the Hedgehog Concept — the intersection of what you're passionate about, what you can be the best at, and what drives your economics. Mine is this: I build infrastructure that brings the future into the present. A raw idea becomes a working system — operationally real, culturally meaningful, economically viable. Same pattern — whether it's a company, an art car, or a camp in the desert.

02

Content is infrastructure. You build it once, maintain it like a system, and let it compound. Not a campaign. A system.

03

If you can't be the decision-maker, don't take the job. I left a C-level role over this. The strategy I proposed was rejected. A year later, ChatGPT proved it right.

04

Small teams with the right tools beat large headcount. Teams matter more than ideas. Community matters more than teams. Nothing meaningful gets built alone.

05

Your place of power is where your family is. War, relocation, starting over — none of it breaks you when your kids are next to you. I've tested this across three countries.

Approach

How I Work

Build from scratch Systems over chaos Test under pressure Trust over speed Compound, don't campaign

I work hands-on, but I build things that can run without me. I study how others solved similar problems, combine ideas from different fields. If the existing options don't work — I build my own.

Selected Works

Projects

Each one started as an idea that didn't exist yet. Now each one is a working system.

KPI Creatives

Content systems for growth

Helps US businesses attract qualified inbound leads through content. Not random posting — structured systems that educate buyers and build trust over time.

kpi-creatives.com →
Content SystemsB2BInbound

ADUscale

Decision support for building

Helps California homeowners figure out whether building an ADU makes sense — before permits, before contractors, before spending serious money. Co-founded with Boris Goldenstein.

aduscale.com →
ConstructionReal EstateAI

DirectorMode.AI

Better video decisions

AI that reviews video footage and flags what to fix before publishing. Better decisions early, not after the money is spent.

directormode.ai →
AIVideoSaaS

Indiev

Production as a system

Turns video production into something predictable. Clear scope, clear timelines, no chaos.

indiev.org →
MediaInfrastructureVideo

Local Review Club

Honest reviews from real owners

A private club where local businesses try each other's services and leave real reviews. No fakes, no bots. Just real people.

localreviewclub.com →
Local BusinessReviewsCommunity

Start Podcast

Podcast production infrastructure

Podcast production as a system. Removes the friction from ongoing audio and video production.

start-podcast.com →
PodcastMediaSystems

Stretch-Tent.net

Flexible outdoor structures

Stretch tents for real conditions: weather, terrain, time pressure. Solving physical problems, not decoration.

stretch-tent.net →
EventsInfrastructureLogistics

Kurenivka Camp

Burning Man community

The biggest official Ukrainian camp at Burning Man. Home of the Blue Bull art car, Hedgehog Temple, and a community that kept building through everything.

kurenivka.ua →
Burning ManCommunityCulture

I don't talk about the future. I build it.

I build companies, communities, and art projects with the same approach: find the right people, create a structure, give it meaning.

"We'll build our own theme park — with blackjack and hookers." — Bender, Futurama. Honestly, that's how I approach most things.